Blog - Scaling Davids

Digital Strategy, Google Ads

The online advertising world can be a complex maze, especially when you’re working with platforms as powerful and multifaceted as Google Ads. While Google provides assistance through their representatives, it’s crucial to remember that their objectives may differ from yours. Understanding these nuances can be the difference between spending a lot and earning a lot. Let’s dive into the top 8 contrasting perspectives of a Google Ads representative and a seasoned PPC professional.

By Luca

CopyWriting, Digital Strategy, Marketing Automation, Tracking

THE 10-5-20 RULE IN ECOMMERCE PRICING

In the dynamic world of Direct-to-Consumer (DTC) business, setting the right price can be akin to hitting a moving target. Yet, the price tag you slap on your product can communicate more than just cost; it speaks of the product’s perceived value, quality, and brand positioning. Let’s learn how to do it in this article!

By Andrea Tonetti

Digital Strategy

CHOOSE THE RIGHT META ADS OBJECTIVE – A PRACTICAL EXAMPLE

The world of Meta Ads can often feel like a labyrinth. The maze becomes even more complicated when a brand grows to a certain scale, where every decision can have ramifications on profitability. Selecting the right ad objective is pivotal in this journey. For this Cosmetics Brand, the right strategic shift transformed their return on ad spend (ROAS) from a modest 1.9x to an impressive 4.06x, and a boost of Conversion Rate of +348%! Let’s deep dive into this article to learn how this metamorphosis was achieved.

By Luca

Digital Strategy, Marketing Automation, Tracking

NO BS PRINCIPLES TO GROW LOW-TICKET BRANDS TO $1M IN REVENUE

It’s a frequently cited misconception that you need a high-priced product to crush it in the eCommerce world. Truth be told, success isn’t just about the price tag; it’s about the strategy. Low-ticket products can indeed be lucrative, as demonstrated in our own journey where we boosted a brand from ground zero to a whopping $1M. In this article we’ll see a look at the core principles that led to this success!

By Andrea Tonetti

Facebook Ads, Tracking

LEVERAGE META ADS REFUND POLICIES TO YOUR ADVANTAGE

We all know that when investing important budgets into platforms like Meta Ads, lots of things can go in the wrong way. Platform bugs and human error are always around the corner, but what practically can be done when an (unfortunate) event such as a mistake in setting up a campaign/budget happens? Knowing when and how to request a refund can be a game-changer for your advertising strategy. In this article we’ll dive into six situations where you can rightfully request a refund for your ad spend!

By Luca

CopyWriting, Digital Strategy, Marketing Automation, Tracking

3 PRICING PSYCHOLOGY PRINCIPLES TO BOOST YOUR ECOMMERCE SALES

Pricing is oftentimes one of the most underrated, yet crucial, features of any great product page. How do you ensure that your price not only reflects the value of your product but also appeals to the consumer’s psyche? Inspired by insights from Nick Kolenda’s “The Psychology of Pricing,” let’s learn three transformative tactics in this article!

By Andrea Tonetti