TIKTOK ADS VS META ADS: THE MAIN DIFFERENCES EXPLORED

Ever wondered who’s leading the ad race: TikTok or Meta?
While Meta has a data-rich legacy, TikTok’s rapid growth is shaking things up! Dive into the key differences that set these giants apart in this article!

HOW MEDIA BUYING IS EVOLVING IN THE AI AGE

With the rise of AI and machine learning, media buying – an essential pillar of performance marketing – is undergoing a significant transformation. But… What does this mean for media buyers, advertisers, and businesses all over the globe?
In this article you’ll get a deeper understanding of the new face of media buying, grasp the importance of being a T-shaped media buyer and some actionable tips to excel in this AI-driven era. Ready for the future? It’s just a click away.

MASTERING EMAIL SUBJECT LINES: TOP 10 STRATEGIES

Over the past 3 years, we sent more than 10,000 emails for our clients at Scaling Davids.
After all that time we achieved the top 10 techniques for creating subject lines that will enhance your open rate. For us, the overall open rate increases by 15% on average when we apply these changes to any brand.
Learn these crucial techniques to cut through the noise!

FACEBOOK AD AUDIT: COMMON MISTAKES I SEE: TRAFFIC VS SALES CAMPAIGN

A common misconception that we often see is that the more traffic your eCommerce store gets, the more sales you’re going to make. But here’s a piece of hard truth… Traffic doesn’t always translate into sales!
You may have the most meticulously planned ad campaign but, if you’re not seeing a significant rise in your sales, it might be time to re-evaluate your campaign objectives.

In this article, you’ll find useful information to turn that traffic into tangible profits for your eCommerce store. Let’s delve a bit deeper into this!

5 REASONS WHY YOUR META ADS MIGHT NOT BE DELIVERING

Are you plagued by the question: “Why aren’t my Meta ads delivering?” Well, you’re not alone!
When it comes to Meta advertising, it’s a game of strategy and understanding the platform’s inner workings. In this article you’ll find tips to be better equipped to tackle your Meta ad campaigns and enhance your brand’s visibility. Read the full article for expert insights!