HOW A SUPPLEMENT BRAND BOOSTED AD PERFORMANCE THROUGH SEASONAL CAMPAIGNS
Luca shares how seasonality impacts performance marketing campaigns and how his team leveraged it for a female-focused supplement brand. Planning and budget allocation, understanding customers’ demand, and high-low demand periods are key. Challenges during December due to lower demand led to a reduction in budget and promotions, while January’s focus on a specific product resulted in successful outcomes.
UNVEILING THE SECRETS OF A SUCCESSFUL FACEBOOK CREATIVE STRATEGY
Unleash the power of Facebook’s ad formats and placements to drive better results. Learn how to conduct A/B testing, create compelling headlines, captions, and call-to-action phrases, and utilize carousel ads, photo ads, video ads, and more. Explore different ad placements such as newsfeed, stories, messenger, and audience network for maximum impact. Elevate your Facebook creative strategy and achieve advertising success!
TIPS FOR TAKING OVER AN EXISTING AD ACCOUNT AND MAXIMIZING RESULTS
In this blog post, the author shares their experience of taking over an existing ad account and how they were able to improve results. They focused on the cost per lead (CPL) and optimized the existing search campaigns by analyzing data and identifying areas for improvement. The author stresses the importance of not letting your ideas affect your decisions without solid evidence and building on top of the existing foundations to gather data.
THE AIDA FRAMEWORK
The AIDA model is a marketing framework that stands for Attention, Interest, Desire, and Action. It helps understand the consumer decision-making process and how to effectively capture the attention of your target audience and motivate them to take action.
HOW TO USE CREATIVE ANGLES TO GROW YOUR ECOMMERCE BRAND
In this article, we will discuss what are creative angles, and how to apply these to your paid advertising activities. We will explore five ways that a creative angle can be applied to ads, including highlighting a unique feature or benefit, using humor, telling a story, using visuals in a unique way, and taking a controversial stance. Ready? Let’s dive in!
A creative angle is a unique perspective or approach that is taken in marketing or advertising. It is a way of standing out from the competition and presenting a product or service in a fresh and engaging way.