THE 5 FACTORS THAT ARE INFLUENCING CPMS IN FACEBOOK ADS.

As we all know, advertising on Facebook has become increasingly expensive for businesses of all sizes. But have you ever wondered what factors are driving up the cost per thousand impressions (CPMs) of Facebook ads?

It’s no secret that the cost per thousand impressions (CPM) has been fluctuating in recent times, and that has been rising consistently over the past years.